It might sound odd to talk about cultural marketing as the two words sound ‘‘paradoxical.’’ However, adapting marketing techniques to arts and cultural products can sometimes be necessary in order to fund and to promote some projects. Nowadays, cultural marketing is an essential tool for the projection of an artist, a designer, a live performance, a work of art, an artistic production, etc.
Cultural marketing is the art of reaching and finding the public sensitive to cultural work. Thus, by its nature, the cultural product is risky as it does not meet any consumer need and is not tested before its production. The complexity of the cultural product is real. Intrinsically, it is constantly changing. It is an artistic work whose production process can be lengthy and costly depending on its means of expression (audiovisual, theatre, enc.). The cultural product has a double target: the corporate bodies, vital partners in funding production, and the spectator, the final target.
Our goal is to give you exceptional cultural experiences.
We produce a marketing strategy and the tools to improve the visibility of the artist or the artistic product and its relationship with the public.
Our range of communication and marketing services targets new audiences and improves the financial and economic performance of the cultural product.
We want to promote the cultural and artistic news of our territories on an international scale.
Graphic and digital studio
DA/ Brand / Design
YOUR IMAGE IS PRECIOUS, LET’S TAKE CARE OF IT
2016 | DESIGN BY NEOZ - UNITED TALENTS
Let’s discuss and reflect together on the solutions
that will enable you to achieve your goals.