Cultural Marketing ?

For whom ? Why ?

 

 

It might sound odd to talk about cultural marketing as the two words sound ‘‘paradoxical.’’ However, adapting marketing techniques to arts and cultural products can sometimes be necessary in order to fund and to promote some projects. Nowadays, cultural marketing is an essential tool for the projection of an artist, a designer, a live performance, a work of art, an artistic production, etc.

 

Cultural marketing is the art of reaching and finding the public sensitive to cultural work. Thus, by its nature, the cultural product is risky as it does not meet any consumer need and is not tested before its production. The complexity of the cultural product is real. Intrinsically, it is constantly changing. It is an artistic work whose production process can be lengthy and costly depending on its means of expression (audiovisual, theatre, enc.). The cultural product has a double target: the corporate bodies, vital partners in funding production, and the spectator, the final target.

 

Our goal is to give you exceptional cultural experiences.

 

We produce a marketing strategy and the tools to improve the visibility of the artist or the artistic product and its relationship with the public.

Our range of communication and marketing services targets new audiences and improves the financial and economic performance of the cultural product.

We want to promote the cultural and artistic news of our territories on an international scale.

 

Graphic and digital studio

DA/ Brand / Design

Print

Web

Photo

 

 

culturAl Marketing

Brand image

Communication strategy

International marketing

Business development

Marketing

International development

 

 

 

 

 

YOUR IMAGE IS PRECIOUS, LET’S TAKE CARE OF IT

2016 | DESIGN BY NEOZ - UNITED TALENTS

Let's Talk  !

Let’s discuss and reflect together on the solutions

that will enable you to achieve your goals.

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hello@neozgroup.com

OFFICE

Jardins de Houelbourg

97122  Baie Mahault

Guadeloupe FWI

 

siège

67 lotissement Desvarieux

97111 Morne à l'eau

Guadeloupe

 FWI

 

OFFICE

59, Rue des Petits Champs

75001 PARIS